Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
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With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Last-Minute Preparations for the Holiday Season: Leveraging Analytics to Stay Ahead
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Zenia Boulevard Shopping Center, new client of Flame Analytics
Zenia Boulevard, an open-air shopping center with more than 150 stores and a wide range of leisure and restaurant options with all services, relies on Flame Analytics to quickly identify and connect with its customers. Do you want to know how? Keep reading and discover how this shopping center has …
Next webinar: 7 Video Analytics Use Cases for Retail and Shopping Centers
On Thursday, April 27 at 4 pm CEST a new Flame analytics webinar will take place. This time we will share with all of you the most outstanding use cases of video analytics in Retail and shopping centers. Do you want to know what they are? Don’t miss this new …
Santiago Arzola: “The mall of the future will be based on experiences and digitalization”
Today we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has …
Transform customer experience in your shopping center with Video Analytics
Shopping centers have emerged as one of the promising industries that has undergone significant digital transformation in recent years. Digital innovations have reshaped online shopping experiences as well as customer expectations in physical stores. The development of modern technologies like Cloud, AI, Machine Learning, and IoT has made the shopping …
Revenue Marketing: Why It Matters For Your Shopping Center In 2023
With their wide range of activities, from shopping to entertainment, in modern cities, it’s easy to see why shopping centers have been so popular in today’s cities and societies. After all, who wants to spend time running around town when you can find everything you need in one convenient location?
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Nina Kavaliova: «Technological innovation is linked to improving the customer experience»
Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering a perfect customer experience that meets consumer expectations is essential, and for what technology means a great ally. Do you …
Challenges and Trends of Shopping Centers in 2023
Shopping centers have been facing enormous challenges and have undergone an incredible number of changes in recent years, and this will not be less throughout 2023. This year will be one of consolidation of the sector and of demonstrating, once again, the resilience of shopping centers. It is one of …
6 Ways To Generate Revenue With Smart Advertising Technology In A Shopping Mall
The quicker you can complete tasks in a shopping mall, the more time you have to browse through other stores or run errands. Smart technology allows that kind of convenience where tasks that generally need two people to perform can be done by a consumer alone. In addition to the …
Webinar: 5 ways Proximity Marketing will impact the shopping experience
How will Proximity Marketing impact the shopping experience? In this webinar we looked at which strategies are working best and gave you some tips for effective marketing. In addition, we reviewed the most successful campaigns of our clients with real data: Did they manage to increase traffic? In what percentage? …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
