How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Paulo Ferreira Gomes: “Digital revolution is not a threat, it is an opportunity”
In this new interview we speak with Paulo Ferreira Gomes, Property Manager at Centro Colombo (Sonae Sierra). Paulo highlights the opportunity that digital revolution means for the sector and the importance of taking advantage of it. This professional tells us about his vision for the future of the sector. Do …
Grégory Pertus: “New technologies introduced in physical shops allow to give customers unique experiences”
Today we speak with Grégory Pertus, Shopping Center Manager at Focus Bydgoszcz from G City Europe. Grégory dedicates this interview to make a general view of the Shopping Center sector, focusing on topics related with the way physical shops have changed and adapted their strategies to evolve in a challenging …
Dario Cazzola: “Shopping Center is a living element that evolves every day and reflects the evolution of society”
In this interview, we introduce you to Dario Cazzola, Chief Leasing Manager at CARMILA. This professional from the shopping center sector talks with us about how the sector has evolve thought the excepcional situation we have lived. Dario highlights the in order to be successful it is important that shopping …
Zsolt Kákosy: “Brick and mortar retail is still strong since people are eager for in-person experiences”
Today we speak with Zsolt Kákosy, Property Management Director of ICON REAL ESTATE MANAGEMENT. Zsolt offers us his opinion regarding the current situation of the shopping Center sector. He highlights that the brick and mortar retail stores will survive because of the need of customers to touch and feel some …
Alexis Martin: “The collection of qualified data allows us optimal segmentation and more effective communication”
Do you want to know what Alexis Martin, Manager of the Intu Xanadú Shopping Center, thinks about the situation in the sector? Stay to read this interesting interview. Alexis tells us about the good progress the sector is going through, with sales figures higher than in pre-pandemic times. He stresses …
Stefano Giorgi: “The virtue of physical stores is to offer physical contact with goods and people”
In this new interview we speak with Stefano Giorgi, Property Manager at Oriocenter. Stefano is convinced that physical stores are not going to disappear and bases his response on the fact that consumers ask for contact with the products and with the brand, what become the virtue of physical stores …
Santiago Arzola: “The mall of the future will be based on experiences and digitalization”
Today we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has …
Nina Kavaliova: «Technological innovation is linked to improving the customer experience»
Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering a perfect customer experience that meets consumer expectations is essential, and for what technology means a great ally. Do you …
Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»
Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.
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Gaetano Graziano: “Those who do not adapt to technology will be left out of any market logic”.
Gaetano Graziano, Deputy Executive Chairman “ADCC” in Italy, trusts that technology can become a strong ally to survive the decline that shopping centers are facing today. “In the future, there must be a physical/virtual omnichannel point of sale model or a hybrid shopping center that equates its digital representation to …
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