At Flame Analytics, we specialize in analytics software for physical spaces, with shopping centers being among our main clients. In this section of the blog, you can discover some of the companies in the sector that have already trusted our tools to carry out analytics or proximity marketing processes in their locations.
–
Shopping centers rely on our analytics and digital marketing solutions because innovative technologies such as Artificial Intelligence or Big Data enable them to understand how customers behave within the center, allowing them to optimize their management and provide the best possible experiences.
Some of our clients use the Flame platform as a means to obtain data and information with which to create and/or improve their action strategies. Moreover, many of them have succeeded in optimizing operations management, such as organizing staff, cleaning teams, or security, always with the goal of enhancing the experience they offer to each of their customers.
Another functionality chosen by shopping centers is directly connected to the marketing department. Thanks to the previously collected data, they can create highly segmented audiences and send personalized marketing campaigns to each group of customers.
Oasiz Madrid, Cushman & Wakefield, Estepark, Cuatro Caminos, or Plaza Eboli are some of the more than 70 shopping centers in Spain and Europe that currently trust Flame Analytics solutions to understand and measure what happens in their locations.
If you want to join these successful shopping centers, do not hesitate to contact our team. At Flame, we are committed to offering you the most innovative solutions that best fit your needs, so you can achieve the best results.
Natacha Villas: “Artificial intelligence could be the key to the future of retail”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Cushman and Wakefield rewards its loyal customers and strengthens the knowledge of its visitors thanks to Flame analytics
Thanks to the integration of Flame analytics with the Infinity loyalty platform, more than 220,000 visitors to the Cushman & Wakefield shopping centers benefit from the possibility of being members of the center’s club, accessing exclusive services and special offers from the stores, in addition to a quality and unlimited …
Cuatro Caminos: A personalized and customized experience
Cuatro Caminos has had Flame’s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coruña. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit …
Plaza Eboli: Reinventing mall´s proximity marketing
Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!