If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
How to Use Data to Prepare for Post-Holiday Shopping Spikes
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Technology’s Impact on In-Store Communication Strategies
In today’s fast-paced retail landscape, effective communication strategies are crucial for engaging customers, enhancing their shopping experiences, and driving sales. With advancements in technology, in-store communication strategies have undergone a significant transformation, offering retailers innovative ways to connect with shoppers. From digital signage and interactive displays to mobile apps and …
Gathering Insights: 5 Best Practices in Data Collection Methods
In the dynamic world of brick-and-mortar establishments, the art of gathering insights through meticulous data collection methods is paramount. It serves as a cornerstone for comprehending intricate nuances of customer behavior, streamlining operational processes, and ultimately elevating the overall customer experience. From bustling retail stores and sprawling shopping malls to …
Expanding Your Retail Empire: When to Open a Second Location and How to Do It Right
Starting a retail business can be scary, at first. You’ve probably heard horror stories about new businesses failing, and there’s a lot of uncertainty about whether you’ll find success or not. When you do become successful, however, you reach a benchmark of deliberating expansion, which comes with its own blessings …
How Data Analytics Can Transform Physical Retail Spaces
In the bustling world of retail, staying ahead isn’t just a bonus for work well done, but it’s a necessity. This is where data analytics swings into action, offering a game-changing advantage for physical retail spaces. Imagine having a crystal ball that tells you what your customers want, how they …
Analyzing Customer Behavior: Leveraging Return Data to Enhance Shopping Experiences
Most brands and retailers understand today that winning customer’s hearts and improving customer satisfaction is essential to running a successful business. With online shopping increasing, for example, one way brands are seeking to improve the customer experience is by offering easy returns. Unfortunately, lenient return policies mean a lot of …
Innovative Strategies: Leveraging Big Data Analytics to Optimize Customer Acquisition Processes
In the contemporary landscape of intense business competition, the pivotal factors for success are customer acquisition and retention. Customer analytics is a formidable tool that empowers businesses with profound insights into customer behavior and preferences, facilitating informed decision-making in customer acquisition and retention. The utilization of customer analytics enables businesses …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
