If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
Flame Traffic: The Future of Foot Traffic Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How Your Personal Data Affects Online Marketing
Just like animals leave tracks in the wild and people leave footprints in the sand, your activities online leave a trail of digital breadcrumbs for marketers to follow. But why would they want to do this? Every website you visit and every purchase you make through a secure gateway all …
Hyper-Relevance, the Key to Winning the Digital Consumer
Hyper-Relevance, the Key to Winning the Digital Consumer. The digital consumer has come of age and expects a rich palette of retail experiences that provide ever-increasing value and convenience both in-store and out. Today, Cisco (NASDAQ: CSCO) released survey findings from 1,240 retail consumers in the U.S. and U.K. that …
Heat maps, the best tool to know how customers behave in your store
Heat maps, the best tool to know how customers behave in your store. “Knowing your customers habits is the key to offer proper products and services for your customers, who are becoming increasingly demanding”. “Getting this data is really interesting for retailers, who can improve their strategy and design their …
Trend Watch: Bringing The Mobile Retailing Experience In-Store
Bringing The Mobile Retailing Experience In-Store With Beacon Technology. A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as …
Analytics in Retail. Going to market with a smarter approach
The retail sector has seen considerable change in this uncertain economy. Highly informed and more demanding customers are challenging retailers to consider new ways of tapping into their data to answer the “crunchy questions” that can hold the key to improving performance. As the questions become more complicated to answer, …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
