If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
Flame Traffic: The Future of Foot Traffic Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
The Importance of Analytics in the Physical World: Bridging the Gap Between Online and Offline
Today, retailers must integrate their physical and digital operations to offer a truly omnichannel customer experience. Technology and data have become essential elements in creating a retail environment that is not only efficient but also personalized and enriching for consumers.
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How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …
Leveraging Physical Space Analytics to Refine Your Online Branding Strategy
In the digital age, a strong online presence is essential, but the untapped potential of physical space analytics may propel branding efforts to new heights. Businesses may achieve a unified and effective brand experience by studying foot traffic patterns, consumer habits, and in-store interactions. The combination of advanced analytics from …
The Three Kings and the Magic of Innovation in Retail: A Gift of Technology
Every year, the Day of the Three Kings is an opportunity to reflect on the gifts we receive and how they improve our lives. In the world of retail, gifts are no longer just material products; technology has transformed the way we shop and experience brands. This Three Kings’ Day, …
How to Prepare Your Business to Succeed During the Sales Season
As the holiday season wraps up, retailers have another golden opportunity to boost their revenue: the sales season. This period is perfect for increasing sales, clearing out inventory, and building customer loyalty. To make the most of it, businesses need a well-thought-out strategy. Here are some practical tips to help …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
