Interviews
Interviews Retail
Regarding the current situation of the retail trade, its past and, above all, its future, we spoke in our interviews with all the experts in the sector. With them, we talked about how to achieve the desired loyalty of customers, how to generate optimal shopping experiences, innovations, trends and problems.
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Each expert gives us their vision and gives us their point of view on a sector that does not go through its best moment but that, at the same time, offers multiple opportunities for those who adapt to these new times. And, all agree that the physical store will not disappear, although it will have to reinvent itself to survive and the merger between the purchase and offline will mark the future of retail.
David Ayala Brualla: “La omnicanalidad está caducada: lo importante es la relación marca-consumidor”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Last articles
Taddeo Bruno: “This is retail, not rocket science—let’s keep it simple”
In this interview, we sit down with Taddeo Bruno, International Markets & Retail Director at illycaffè, to explore the evolving dynamics of the retail sector. Taddeo Bruno firmly believes that physical retail is here to stay—but it must transform. Stores are no longer just product containers; they are becoming immersive …
Tyla Jurgens: “Customer loyalty is achieved through consistency, transparency and building trust”
In this new interview, we sit down with Tyla Jurgens, Marketing & Strategy Manager at AVENIR, a Berlin-based circular fashion brand with a strong focus on purpose-driven practices. As the retail industry evolves in a rapidly changing digital landscape, Tyla shares her insights on the future of offline retail, the …
Joana Gomes: “Offline stores will go through a profound transformation process to elevate the shopping experience”
How can we elevate the shopping experience? In this conversation with Joana Gomes, Retail & Education Director at Roudolph Arié Perfumaria e Cosmética, we explore the current and future landscape of retail, particularly in the luxury and beauty sectors. Joana offers a compelling take on the enduring importance of offline …
Elisa Ottaviani: “Retail will have to offer unique experiences involving all 5 senses”
In this exclusive interview, we speak with Elisa Ottaviani, Retail Director at Roberto Cavalli, to explore the evolving dynamics of the retail sector. Elisa shares her insights on the future of offline retail, the impact of technology on customer engagement, and the importance of creating meaningful, in-person experiences. As the …
Renata Fava: “Technology has become an indispensable force in modern retail”
In this interview with Renata Fava, we explore the present and future of the retail sector, an industry undergoing constant transformation. Renata shares her insights on the coexistence of physical and online retail, emphasizing that brick-and-mortar stores won’t disappear but will reinvent themselves to provide more immersive and personalized customer …
Mariana Pais: “Technology is a powerful tool in maximizing retail results”
In an ever-evolving retail landscape, marked by rapid digitalization and shifting consumer behaviors, the balance between online and offline channels has become a critical focus for brands worldwide. In this interview with Mariana Pais, a renowned Fashion Retail Consultant, we explore key insights into the current state of retail, the …
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