What is Wifi Tracking? Thanks to wifi tracking and to the fact that today much of the population carries in his pocket a smartphone (79% of buyers, according to the Google latest study on mobility) it is possible to know how customers behave within our business.

Last night, 15 startups showcased cutting edge retail technology solutions at the Plug and Play Brand and Retail Center of Innovation meetup. A handful of these companies gave rapid-fire pitches on stage to an audience of 150 corporate executives, investors, and entrepreneurs interested in the technologies that will change the …

The retail sector has seen considerable change in this uncertain economy. Highly informed and more demanding customers are challenging retailers to consider new ways of tapping into their data to answer the “crunchy questions” that can hold the key to improving performance.