Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Las Chafiras: Big Data + Indoor location to discover the potential of their points of sale
How is the traffic flow of my stores? What paths do my clients follow? How do they access, how do they interact and how do they leave my point of sale? Las Chafiras stores already have the answer to these and many other questions thanks to the analytics provided by …
Effective Customer Engagement Strategies
Want to know your biggest asset? Engaged customers. We are living in the world, that is constantly active, and the customers expect brands to respond and resolve their issues or meet their needs in real-time, nobody likes to wait. It ensures the boundary between customer service and advertising is thinner …
Plaza Eboli: Reinventing mall´s proximity marketing
Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
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5 Tips on How Location-based Marketing Is Revolutionizing Social Media?
As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one …
Ansgar John B: “Artificial Intelligence will change retail between now and 2030”
Today we speak with Ansgar John Brenninkmeijer, CEO of Value Machines.
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Cash Converters relies on Flame to analyze the behavior of its customers
In addition to knowing the number of visits obtained from each of its 33 own points of sale in a given period of time, Cash Converters is able, thanks to Flame’s solution, to measure the its windows´effectiveness, customers´influx, capture rates, average times of stay and the their customers´recurrence or loyalty …
5 Tips and Tricks to Attract Customers to the Retail Store
Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability …
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In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
