Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Flame measures visits for the second year at FITUR
With the help of Unitel-Sistemas de Telecomunicaciones, Flame was successfully installed at the Castilla La Mancha stand at the Madrid International Tourism Fair (Fitur) for the second year. Thanks to Flame, it was possible to count the influx of visitors, who visited the stand for the first time, those who …
80% of retail experts talk about a significant decrease in store traffic due to Coronavirus
How are consumers acting worldwide? Which industries are the most affected? We have asked professionals in the sector how the virus is affecting retail and the vast majority speak of a significant decrease in traffic in physical stores. The panic of physical contact is causing “some fear and paralysis in …
Rachel Williamson: “If you are in retail, you must become a student of your customer”
For Rachel Williamson, the act of “going shopping with friends, family or even by yourself is ingrained in our culture”. Today we speak with the Founder and President of Running Great Stores, a Retail Consultancy firm focused on Brick and Mortar Store Operations.
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Pompeii: Use of Big Data in the retail sector
Pompeii evaluated Flame’s value proposition because he wanted to know and better understand their clients´behavior: how they interact at the points of sale and how they behave. Pompeii wanted to anticipate their customers´demands in order to serve them better, boost sales and generate loyalty, increasing the engagement towards their brand.
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Ian Golding: “Turning a shopping destination into an experience destination is vital”
Today we speak with Ian Golding, Global Customer Experience Specialist and Ambassador of the Customer Experience Professionals Association. Certified CX leader, international speaker, columnist and writer Ian has over 20 years as a CX professional, teaching the Certified Customer Experience Professional (CCXP) and author of the book: Customer What?, The Honest and Practical …
Cuatro Caminos: A personalized and customized experience
Cuatro Caminos has had Flame’s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coruña. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit …
6 Marketing Ideas for Your Retail Store to Use in 2020
What exactly is it that differentiates the most successful brands and businesses in the world from the less successful ones? It’s simple – marketing. Not just any marketing, but good marketing. The truth is that marketing, if done correctly, has the potential to increase your profit by tens of thousands.
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Johnny Rockets, personalized experiences for customers
When the American hamburger chain Johnny Rockets landed in Madrid, at the hands of Good Rebels (responsible for its marketing strategy), it did so with a clear mission: to serve entertainment and unique experiences to its customers through creamy milkshakes and artisanal burgers made with fresh ingredients.
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Understand its customers´ wishes, the basis for the success of Esplore Restaurants
The Ilunion Group, owner of Esplore restaurants, was looking for ways to obtain data that would support the success of their businesses, reliable data that would help them make better decisions and carry out the best strategies to adapt their offers to preferences and tastes of their customers
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