Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How to reinvent marketing in restaurants
Restaurant marketing has become much more demanding in recent years. Those responsible for gastronomic marketing, promotions and attracting new customers in restaurants face challenges as difficult as interesting. Clients now have a great variety of possible options, and restaurants must compete for customer attention.
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Big Data Analytics and Risk Management for improving business operations
When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how …
Digitization, experience and sustainability, essential for shopping centers
One of the sectors that has experienced the most impact after the forced digitization of recent years is retail. Gradually, digitization has been integrated into the daily life of shopping malls and many brands have focused on this innovation, in order to differentiate themselves and adapt to the new habits …
Adrián González: «Technology in our sector is in constant movement.»
Adrián González is General Manager at Sol Varadero Beach Meliá Hotel in Cuba.
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Six Ways to Use Analytics to Boost Customer Engagement
Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the analytics to know all it can say about its audience to succeed. Digital marketing has been increasing in popularity over the years and, for many businesses, has become their most …
8 Useful Marketing Tools to Use in 2023
As technology continues to evolve, so does the marketing landscape. Everything from how we consume content to how we purchase products has changed, and marketers have had to adapt their strategies to keep up. The tools and techniques that were effective a few years ago may not be as useful …
Miguel Ángel Gálvez: “We take the satisfaction of our guests very seriously”
Miguel Ángel Gálvez is General Manager at Hotel Duquesa de Cardona Barcelona and Duquesa Suites.
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Hotel Marketing: Strategies to sell more
What is hotel marketing and why is it important? Marketing for hotels is the best solution to differentiate yourself from your competitors. These are various marketing strategies and techniques used by hotels to promote their business, establish themselves in the market and make a positive impression on guests. In short, …
Customer Education: How to Use It To Gain Trust and Loyalty
Your company has created a competitive item. It’s one of the most effective on the market. You’ve also taught your sales team to market it in the best method. Customers do purchase. But what happens next? Do your customers understand how to utilize it to its highest potential to gain …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
