Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Leveraging Physical Space Analytics to Refine Your Online Branding Strategy
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Ways a CMO Can Help Customer Engagement
In today’s hypercompetitive retail environment, customer engagement has emerged as a critical component of a successful business strategy. Customer engagement goes beyond merely making a sale; it’s about creating a bond between the consumer and the brand, fostering loyalty, and ultimately driving repeat business. A crucial driver behind these customer …
Winning Customers’ Hearts: 10 Tips to Improve Customer Satisfaction
Customers are the lifeblood of a business. They are not only the driving force behind your business’s survival but also the source of your revenue. While regular customers are valuable, satisfied customers bring even greater benefits. In fact, HubSpot shared that 69% of customers are likely to keep buying from …
Enhancing the Customer Shopping Experience in Your Shopping Mall: The Critical Role of Analytics
In the digital age, shopping malls face challenges in delivering exceptional customer shopping experiences. The role of analytics is a key factor to improve that experience and ensuring the success of the shopping mall. In this article, we will explore the importance of analytics and how it can optimize the …
In-Store Analytics: 6 Advantages for Physical Stores in Maximizing Sales
In today’s digital age, physical stores face constant challenges in adapting and competing with e-commerce. However, in-store analytics emerges as a powerful tool that enables physical stores to gather valuable data and make more informed decisions. In this article, we will explore the advantages of in-store analytics and how it …
Marineda City Shopping Center, new client of Flame Analytics
With an average of 17 million visitors a year, Marineda City, a leading shopping center in Galicia and the northwest of the peninsula, relies on Flame Analytics technology to measure the traffic in its space and learn about the behavior of its visitors, as well as to connect with them …
Personalization in Retail: Leveraging Technology to Meet Customer Needs
Personalization has become a key component in the success of modern-day retail stores. With the abundance of choices available to customers, it has become increasingly difficult to stand out and differentiate from competitors. One way to gain an edge is by providing personalized experiences that cater to each customer’s unique …
Jorge Fernández: “All retailers are focused on Data”
In this new entry in the interview section, we introduce you to Jorge Fernández Calle, Director of Customer Experience & Inbound Marketing at Mayoral. Today we speak with this professional from the retail sector about the complexities and challenges that retail faces, and we focus on how technology and data …
Exploring the Role of Brick-and-Mortar in the Future of Retail
The rise of e-commerce has made it easier than ever for consumers to shop online, but this has raised concerns about the future of physical stores. Will physical stores survive in the face of increasing competition from online retailers? While the future of retail in brick-and-mortar stores may seem uncertain, …
Javier Lebrato: “flow controls should be a must in any store”
In today’s interview we talk about the retail sector with Javier Lebrato, Regional Retail Strategy at Grupo MASMOVIL who claims to be very optimistic about the future of the sector, since “currently there is a rate of evolution that will create many improvements and novelties in the short term ». …
The Future of Shopping Centers: Adapting to Changing Consumer Behaviors and Technological Advancements
Shopping centers have long been a staple of retail, providing consumers with a one-stop destination for a variety of shopping and entertainment options. However, the shopping center sector has been facing significant challenges in recent years due to changing consumer behaviors and rapid advancements in technology. In this article, we …
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