How many users usually connect to the guest WiFi?
It will depend on the type of physical space: store, museum, shopping center, hotel… and the use they make of the WiFi connection according to the user profile.
It will depend on the type of physical space: store, museum, shopping center, hotel… and the use they make of the WiFi connection according to the user profile.
With both. We recommend heat maps with cameras for medium or small surfaces and heat maps with WiFi for large spaces such as shopping malls. Camera heat maps are only visual -without data- and are much more specific, even being able to dynamically see the hot and cold zones of a specific area within a period of time (time lapse).
As with the camera, the purpose is to visually present the areas with the highest number of visits within a given period of time. Flame can present these maps from the geolocation data of each mobile device detected by the WiFi network -by triangulation-. However, it is required that said WiFi network has this capacity and that, therefore, it has been taken into account for this specific purpose in the project and deployment phases of the equipment.
Notwithstanding the foregoing, it is also possible to make heat maps by Zones on a plane of a physical space, from a conventional WiFi network. Unlike WiFi heat maps that require precise geolocation, with zone heat maps it is possible to represent relevant KPIs of visits and flows between all zones that have been planned to be analyzed. They are a much more practical and less expensive solution.
It is not possible to exclude employees. This bias, normally small, on the data obtained will have to be assessed according to the casuistry of each specific physical space.
Yes. Flame platform is integrated with those people-counting cameras that are capable of discriminating visits by height, so that children and pets can be excluded from the count.
About 95%, reaching 98%-99% in maximum precision equipment built with 3D or TOLF lens technology.
No. To do Wi-Fi analytics and obtain the KPIs of passers-by, unique visits, dwell time and the rate of repetition or loyalty, it is not necessary for users to connect to the Wi-Fi. They only need to have the WiFi activated.
No. To do Wi-Fi analytics and obtain the KPIs of passers-by, unique visits, dwell time and the rate of repetition or loyalty, it is not necessary for users to connect to the Wi-Fi. They only need to have the WiFi activated.
WiFi analytics is not a people counter. To count people, it is necessary to install people-counting devices, which are specifically designed to support this functionality. This data is processed by Flame to calculate and present the influx of visits and also the capacity in real time, if necessary.
Mobile phones emit a signal (probe request) with a set of information that WiFi networks are capable of capturing and sending to Flame for analysis and processing. If this signal is very powerful, we consider that the visitors are inside and if it is weaker, we consider that they are outside the physical space. Furthermore, this intensity variable is linked to the time variable. If a signal is strong but we receive it for a very short time, it does not count as a visit (perhaps it is looking at the shop window or passing in front of the physical spaces).
Flame Analytics
Estadio de El Molinón, 100.
33203 - Gijón
+34 984 191 405
Flame Americas
40 SW 13th St. Suite 301.
Miami, FL 33130
+1 786 502 3231
Flame Madrid
C/ Pollensa, 2.
Edificio Apolo, oficina 2.
28290 - Madrid
Flame UK
South Kensington Club
42 Harrington Rd
London SW7 3ND
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