In our hands is that visitors and customers access the WiFi network. It is true that more and more users have unlimited 4G/5G data, so they will only connect to the WiFi network if we encourage them with prizes, raffles, discounts… These usually work very well to achieve this.

No. To do Wi-Fi analytics and obtain the KPIs of passers-by, unique visits, dwell time and the rate of repetition or loyalty, it is not necessary for users to connect to the Wi-Fi. They only need to have the WiFi activated.

Mobile phones emit a signal (probe request) with a set of information that WiFi networks are capable of capturing and sending to Flame for analysis and processing. If this signal is very powerful, we consider that the visitors are inside and if it is weaker, we consider that they are outside the physical space. Furthermore, this intensity variable is linked to the time variable. If a signal is strong but we receive it for a very short time, it does not count as a visit (perhaps it is looking at the shop window or passing in front of the physical spaces).