Brick and mortar markets refer to the traditional retailer shops in streets or malls. The local grocery stores like Walmart or any shop with a storefront can be categorized as a brick and mortar store because you can go and buy the things by yourself there. A shop must have at least one concrete location to fall into the category of brick and mortar store.
The provision and advent of online stores have caused some major marketing issues for the retailer shops and because of the pandemic this year it has cause them more loss, but anyone owning a brick and mortar store doesn’t need to worry anymore as we’re here with the topmost strategies that will help them with their business and marketing.
1. Experiential Marketing
In these modern times, the way the internet connects online brands with their customers; experiential marketing is how a brick and mortar store can connect with their customers. In experiential marketing, the shop owner can also host different prize shows and events to entertain people, the owner then also offers the audience with snacks and music.
How can Experiential Marketing help?
The experiential space for customers is important because it will help the customers experience your brand, and give you better feedback as you’ll get to know the likes and dislikes of your customers. In experiential marketing, you can conduct events or live shows. This type of activity will represent your brand or store and will leave a good impact on the consumers, as people will get to know that you think about them. These events will bring a very large audience to your store and one of the reasons people also like these events is that they get to socialize and meet new people and not only this but they also get to win different prizes for free.
2. Promote your store through social media
However you see things, you can’t just deny the impact social media have on today’s generation. Every person from five years old to an adult uses social media, so promoting your brand through social will benefit you in many ways.
How can you promote your store through social media?
This process is not just as simple as you may think, and to build your brick and mortar shop online you need to make a plan and learn about content strategies and various marketing strategies. These strategies will help you on how to engage and attract followers. The other thing you’ll need is a core marketing team; you can hire experts as they know about various dexterous hacks and social media tricks, but in case you can’t afford a team right now you can take the help of the internet and watch youtube videos, and not only one youtube video but you’ll find several videos and all with important knowledge on marketing techniques.
3. Make Valuable Content
The quality of your content will affect the customer’s interest in your brick and mortar store, so you need to be an active member of the community and produce inspiring content so people may relate to you. To attract more people to your store, you may also launch a campaign and talk about societal issues and how they need to be addressed. You can also offer the customers a free makeover or any lottery prizes.
How to attract more customers through your content?
As you have made a social media profile, now try sharing inspirational stories with your followers, and even make a hashtag and use it on all your accounts. Also, ask your customers to tag you when they buy a product from your brand so that more people may know about it, also you need to keep your profile updated. On the other hand, offering sales or discounts is one of the facts that will most likely improve your customization.
Some other factors that might help you with the customization of your brick and mortar store as follow
- Diversify your content
- Always know your competition
- Build links through your website
- Value your customer’s opinion
- Offer discounts
The term “brick and mortar shopping” may sound a bit old-fashioned but most people still find it convenient and reliable as they get to learn about the product themselves when they go to a store. And all the people who do business know that strategic thinking is very important to run a business, so to revive your store in the next year you need to follow these top strategies.
A post written by Ashlie Lopez
