Flame Analytics
  • Product
    • Insights
    • Engage
    • Connect
    • Technology
  • Solutions
    • Retail
    • Shopping Malls
    • Restaurants
    • Large Retail
    • Hotels
    • Museums
    • Public Transport
  • Partners
    • Technology Partners
    • Partners program
  • About us
    • The team
    • Work with us
    • Contact
  • Resources
  • Blog
  • Demo
  • Search
  • Menu Menu

Sophie Biggerstaff: “the future for retail is going to look pretty different and only the best brands will step up to the game”

11 February, 2022/in Interviews, news, Retail /by Flame analytics

Sophie Biggerstaff is founder at BYRCOLLECTIVE. She thinks “the way people are shopping and consuming has changed and retailers are going to have to make some tough decisions”.

What do you think the post-COVID retail landscape will look like?

I think post-COVID retail will continue to see the rise of online shopping. A lot of the larger retailers and department stores are likely to continue to struggle with sales as buyers have become more mindful of shopping with smaller local businesses. If you walk down Oxford Street right now every other shop is vacant, the way people are shopping and consuming has changed and retailers are going to have to make some tough decisions about locations of their stores, I imagine a lot of out of town/low traffic locations will continue to close, and more experiential/concept stores will pop up in cities to keep shoppers engaged, but most of their sales will come from online.  

Advanced In-Store marketing automation platform for brick and mortar spaces

What will be the biggest problem or weakness that the physical store have to deal with?

Lack of traffic will likely cause a lot of issues for physical stores whilst shoppers are still cautious of venturing out into public spaces. The ease of online shopping has definitely contributed to this, shoppers can now get the product on their doorstep the next day at the click of a button, without having to risk going to their local mall or highstreet. For people to return to physical stores the retailers are going to have to really change the way they interact with their customers, the services they offer and try to replicate the ease of online shopping in their physical locations.

I think post-COVID retail will continue to see the rise of online shopping

What role will technology play?

Technology will play a huge role in this, especially POS technology, shoppers are now so used to the instant buy now at the tap of a button, no queuing, easy and free returns so stores will need to invest in a POS system that can replicate the ease of an online shopping experience in their physical locations.  

Identify and connect with your customers seamlessly

How will customer loyalty be achieved?

Customer service is going to be a huge factor for this, we’re over crappy returns policies, queuing for hours to make a purchase, not getting information we need instantly – retailers are going to have to invest a lot in to improving their customer service to make customers want to keep coming back. A lot of brands have also started rewarding customers for their loyalty with referral discounts, points cards etc and this will also help to build a stronger community and get shoppers returning.

Retailers are going to have to invest a lot in to improving their customer service to make customers want to keep coming back

Are you optimistic about the future of retail?

Yes – I think we will definitely start to see a lot more smaller/independent/up and coming brands dominate the retail industry, which I think will be quite refreshing. A lot of the retailers we know and love sadly are just not versatile enough to keep up with the changes in the industry, and naturally because of this they will struggle to retain customers’ attention and get back to their pre-COVID sales. I think the future for retail is going to look pretty different, but actually I think it will be a welcome change and only the best of the best brands will step up to the game making way for some of the newer forward thinking brands to have their moment instead.

The most powerful and complete digital marketing and analytics platform for the Retail sector

What do you think about our Flame analytics tool?

Data is key in retail and having a tool like Flame analytics will be really beneficial to a lot of retailers. It will allow them to truly get their head in the data (the facts) and make changes necessary to capitalize on the opportunities the data may present.

https://flameanalytics.com/wp-content/uploads/2021/09/Sophie-Interview.jpg 773 761 Flame analytics /wp-content/uploads/2022/01/Flame-logo-1.png Flame analytics2022-02-11 01:46:002022-03-14 10:06:02Sophie Biggerstaff: “the future for retail is going to look pretty different and only the best brands will step up to the game”

Search

Últimas noticias

  • santiago arzolaSantiago Arzola: “The mall of the future will be based on experiences and digitalization”20 March, 2023 - 01:49
  • new smart technologies for hotel industry7 Ways smart technology is reshaping the hotel industry17 March, 2023 - 03:13
  • Augmented Customer Satisfaction through Digital MarketingAugmented Customer Satisfaction through Digital Marketing13 March, 2023 - 03:10
  • Boost retail with video analyticsHow to boost retail with video analytics10 March, 2023 - 01:26
  • Rethinking Retail Brand Storytelling in the Age of the MetaverseRethinking Retail Brand Storytelling in the Age of the Metaverse6 March, 2023 - 03:13

Categorías

  • Case Studies (18)
    • Retail (10)
  • Collaborators Blog (45)
  • Interviews (43)
    • Hotels (4)
    • Retail (33)
    • Shopping malls (5)
  • news (181)
  • Press (12)
  • Sectors (118)
    • Hotels (14)
    • Retail (83)
    • Shopping malls (20)
  • Webinars (4)
    • Shopping malls (3)

THEY LOVE US

reviews g2
  • PRODUCTS

  • Insights
  • Connect
  • Engage
  • Technology
  • Demo
  • FAQ

  • SECTORS

  • Retail
  • Restaurants
  • Hotels
  • Shopping-malls
  • Large retail
  • Museums
  • RESOURCES

  • Blog
  • Interviews
  • Essentials
  • Blog collaborations
  • Press
Map

Flame I+D

Estadio de El Molinón, 100.

33203 - Gijón

+34 984 191 405

Map

Flame Americas

40 SW 13th St. Suite 301.

Miami, FL 33130

+1 786 502 3231

Map

Flame Madrid

C/ Pollensa, 2.

Edificio Apolo, oficina 2.

28290 - Madrid

Map

Flame UK

South Kensington Club

42 Harrington Rd

London SW7 3ND

© Flame Analytics 2022

Privacity Cookies Legal notice

Cathy Donovan Wagner: “I 100% believe that the future of retail is br... A Customer Engagement Guide for Brick-and-Mortar Stores
Scroll to top
Utilizamos cookies propias y de terceros para mejorar tu experiencia de usuario, con fines analíticos y para mostrarte publicidad relacionada con tus preferencias en base a un perfil elaborado a partir de tus hábitos de navegación (por ejemplo, páginas visitadas). Puedes aceptar todas las cookies pulsando el botón “Aceptar todas y continuar” o configurarlas o rechazar su uso clicando en el botón “Configurar/Rechazar Cookies”.
Configurar/Rechazar CookiesAceptar todas y continuar
Manage consent

Resumen de privacidad

Este sitio web utiliza cookies para mejorar su experiencia de navegación. Las cookies que se clasifican como necesarias se almacenan en su navegador. También utilizamos cookies de terceros que nos ayudan a analizar y comprender el uso de la web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
SAVE & ACCEPT