Marineda City Shopping Center, new client of Flame Analytics
With an average of 17 million visitors per year, Marineda City, a reference shopping center in Galicia and the northwest of the peninsula, has Flame Analytics to measure traffic and know the behavior of its visitors, as well as to connect with them through proximity marketing. Today we tell you a new success story of Flame in Shopping Centers.
Marineda City analyzes with Flame the traffic (influx and perimeter count) in the center in general as well as in all the premises. Likewise, it has incorporated the module of analytics by Zones (Customer journey) thanks to which it can know the behavior of its visitors in the different areas that form the center (movement flows, between zones, interactions, etc.).
In addition, to connect like never before with its customers, it has opted for engage, our marketing-campaigns module, thanks to which Marineda’s marketing managers can now send more segmented and personalized communications to customers who require it.
Software for Shopping malls
Analytics and digital marketing to improve management and know the customer
At Flame we develop and implement analytics and digital marketing solutions that, thanks to big data and Artificial Intelligence, improve management and help the center to know customer behavior.
- Know and understand customer behavior.
- Measure and it improves the performance of the center.
- Customize the customer experience.