How Treating Your Employees Right Can Lead to Customer Loyalty
When it comes to providing the best customer service, it all comes down to trust. Your customers need to trust that your company values their business and truly wants them to be happy. While most business owners understand that concept, many don’t realize that customers also want to support companies that value and appreciate their employees.
If customers know that you treat your employees with respect, then they will be more inclined to trust that you will also do what is right for them. Once you have figured out the equation, you can retain your best employees and grow your client base. Today, we will tell you about the importance of employee appreciation and how it can build customer loyalty.
Customers Care About How You Treat Your Employees
In the past, many customers based their buying decision on if they liked the product that a company sold. However, now that there is more competition and options, many customers are putting more thought into the companies that they frequent, and employee appreciation is a big part of that.
According to a recent survey, 80% of consumers said that they are more willing to trust a brand that does what is right. That can mean something different to everyone. Sometimes, customers want to see a company do what is right for the environment. Other times, they want to ensure that they are doing what is right to properly reward their employees for their efforts.
Other recent studies also prove this point. A 2021 survey showed that 61% of consumers are more likely to shop at a company that treats its employees well. Fair treatment means that your workers are paid well, provided the opportunity to have a work-life balance, and that management makes it clear that their efforts are making a difference.
Employees Who Are Treated Well Will Be Better For Customers
The fact is that a company that treats its employees fairly will see many positive results, including a more productive workforce. Recently, there has been a phenomenon known as the “great resignation,” where many employees are quitting their jobs because they don’t feel like they are respected as hard-working individuals. It goes to show that while people used to work just to get a paycheck, these days, it is more about being treated with respect, and if they don’t get it at your organization, then they have no problem quitting and finding a job that will provide what they need.
In addition to keeping your best employees, people that are happier at work are bound to provide better customer service. Well-paid workers who are provided with great benefits and a chance of advancement are more likely to go above and beyond for their company as a way of showing their appreciation for the support.
Plus, employees who are happy to be at work will also be more engaged, and the more engaged they are, the more satisfied their costumes will be. Rather than having a staff that will do the bare minimum to get by, you will have a fleet of employees who are constantly giving 110% to ensure that their customers have everything they need to provide that five-star review.
How To Properly Care For Your Employees
The world of work has changed dramatically after the COVID-19 pandemic, and many employees are still trying to get through the trauma and work out their own personal stress. They know that there is more to life than working, so your company needs to show appreciation through fair pay and benefits. A big part of that is providing paid time off if they need to take a vacation or a mental health day. Sometimes even allowing them to take off one shift can be enough to have them come back the next day feeling mentally refreshed and ready to take on a new day.
It is also important to provide your staff with a comprehensive health insurance package that provides medical, dental, and vision. Your plan should also encourage preventative health by providing wellness packages that include physical fitness classes, therapy sessions, and the chance to have health screenings so they can catch potential issues before they cause greater harm.
When you provide these benefits, your company proves that you see the staff as more than just cogs in the machine, but instead, real people who have wants and needs. By treating them fairly and providing good benefits, your employees will be healthier, and they will show their appreciation through their work.
As you can see, by taking the extra steps to treat your employees right, you can increase customer loyalty and see better financial returns. Consider the advice discussed today, and you’ll have a strong and dependable workforce that can bring your organization to the next level.
