Flame Analytics
  • Product
    • Insights
    • Engage
    • Connect
    • Technology
  • Solutions
    • Retail
    • Shopping Malls
    • Restaurants
    • Large Retail
    • Hotels
    • Museums
    • Public Transport
  • Partners
    • Technology Partners
    • Partners program
  • About us
    • The team
    • Work with us
    • Contact
  • Resources
  • Blog
  • Demo
  • Search
  • Menu Menu

How to Develop Customer Loyalty Programs for Different Industries

6 May, 2022/in Hotels, news, Retail /by Flame analytics

Loyalty programs can help to improve a company’s fortunes by encouraging customers to stay with them and spend more money. Such is the popularity of loyalty programs that they are expected to reach a global value of over $18 billion by 2028, up from $4.43 billion in 2021.

Of course, not just any loyalty program will do, making it essential to develop a plan that is best suited to your business. What makes a good loyalty program will also vary from company to company, and some types of programs will be better suited to certain industries.

Here we take a brief look at how to develop loyalty programs for different industries.

Step 1. Do your research

One of the most important aspects of any customer loyalty program is research. For example, hotels and retail businesses will need to know what their customers are looking for in a loyalty program so they can develop a program that’s appealing.

While many aspects of hotels and retail will be similar, other industries are very different in how they operate. For example, perks like room upgrades for repeat hotel guests or tiered discounts for retail based on purchases over time might not be so attractive for restaurants.

Step 2. Resonate with your audience

Research will do more than tell you which features will make a loyalty program appealing. They will also help you understand what makes your audience tick so you can create content that resonates with them.

You should ensure your content uses the right kind of language and images that appeal to your target audience to make them feel that you’re on their level. For example, humorous content typically will appeal to people from all walks of life.

Step 3. Market your program

The best loyalty program in the world will have little effect if people aren’t aware it exists, so make sure to tell everybody about it. Hotels and restaurants can let their guests know about their programs by leaving offers on tables or in bedrooms where they are clearly visible.

Shopping malls and retail stores can hire people to hand out leaflets about their campaigns, while offers can also be included with receipts when a customer buys something.

However, it’s also a good idea to use other methods like digital marketing and local advertising to give you a bigger reach.

Step 4. Enhance your business with loyalty programs

Such is the impact of loyalty programs that businesses of all sizes use them, and you can too.

In addition to the points we’ve mentioned above, remember that developing loyalty programs is an ongoing process. You can use metrics like your average customer lifetime value to help you gauge how well your loyalty programs are working for you. Monitor your campaigns and make adjustments where needed to help ensure your programs have the maximum impact.

https://flameanalytics.com/wp-content/uploads/2022/05/SECTOR-RETAIL.jpg 1080 1080 Flame analytics /wp-content/uploads/2022/01/Flame-logo-1.png Flame analytics2022-05-06 01:34:002022-05-12 08:49:57How to Develop Customer Loyalty Programs for Different Industries

Search

Categorías

  • Case Studies (18)
    • Retail (10)
  • Collaborators Blog (45)
  • Interviews (43)
    • Hotels (4)
    • Retail (33)
    • Shopping malls (5)
  • news (182)
  • Press (12)
  • Sectors (119)
    • Hotels (14)
    • Retail (84)
    • Shopping malls (20)
  • Webinars (4)
    • Shopping malls (3)

THEY LOVE US

reviews g2
  • PRODUCTS

  • Insights
  • Connect
  • Engage
  • Technology
  • Demo
  • FAQ

  • SECTORS

  • Retail
  • Restaurants
  • Hotels
  • Shopping-malls
  • Large retail
  • Museums
  • RESOURCES

  • Blog
  • Interviews
  • Essentials
  • Blog collaborations
  • Press
Map

Flame I+D

Estadio de El Molinón, 100.

33203 - Gijón

+34 984 191 405

Map

Flame Americas

40 SW 13th St. Suite 301.

Miami, FL 33130

+1 786 502 3231

Map

Flame Madrid

C/ Pollensa, 2.

Edificio Apolo, oficina 2.

28290 - Madrid

Map

Flame UK

South Kensington Club

42 Harrington Rd

London SW7 3ND

© Flame Analytics 2022

Privacity Cookies Legal notice

Webinar: Transport Analytics. Understanding Passenger Behaviour transport analytics How to Retain Retail Customer Loyalty During the Inflation Crisis
Scroll to top
Utilizamos cookies propias y de terceros para mejorar tu experiencia de usuario, con fines analíticos y para mostrarte publicidad relacionada con tus preferencias en base a un perfil elaborado a partir de tus hábitos de navegación (por ejemplo, páginas visitadas). Puedes aceptar todas las cookies pulsando el botón “Aceptar todas y continuar” o configurarlas o rechazar su uso clicando en el botón “Configurar/Rechazar Cookies”.
Configurar/Rechazar CookiesAceptar todas y continuar
Manage consent

Resumen de privacidad

Este sitio web utiliza cookies para mejorar su experiencia de navegación. Las cookies que se clasifican como necesarias se almacenan en su navegador. También utilizamos cookies de terceros que nos ayudan a analizar y comprender el uso de la web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
SAVE & ACCEPT