Havaianas chooses Flame Analytics for the digitization of its stores

Havaianas, the popular Brazilian sandal brand, has chosen Flame Analytics to digitize its EMEIA stores.

The proposed solution that we have developed together with our Cad&Lan partners has been carried out simultaneously in Spain, Portugal, France, Italy, Greece and the UK. WIFI ANALYTICS and GUEST WIFI solutions have been incorporated at the points of sale to impact and connect with customers.

For Serena Andreotti, Retail & Customer Experience Manager at Havaianas “The project is facilitating the process of digital transformation of our stores and franchises in EMEIA, jointly designing a standard that allows us to standardize our brand image.”

Thanks to these solutions, the layout of the points of sale is homogeneous, adapting to the architecture and interior design of each space and avoiding the individualized rotation of products. In addition, a phygital solution is offered, which integrates digital content with the design of spaces and the physical display of products.

In the words of Ernesto Virumbrales, Commercial Director of Retail at Cad&Lan, “having the trust of Havaianas, based on a long professional relationship, of close collaboration at the level of standardization of the IT structure, has allowed us to pour all our knowledge and capacity for innovation to help them complete their digitization process.”