Discover why venues like yours need a Location Analytics and Customer Engagement Platform.

Gartner has published the new market guide for indoor location application platforms where Flame Analytics has been part of as one of the new players in this report, a guide that helps end users understand the direction of the market, what are the technologies that will transform this category and who are the relevant players leading it.

According to Gartner, Indoor location application platforms are wide and they may fit into more than one category such as “Mapping software”, “Wayfinding applications” and “Location analytics and customer engagement platforms”, category that Flame Analytics is leading as one of the representative provider.

We will continue to work hard to meet physical spaces demands and deliver reliable data and strong go to market strategies to our clients

“We are pleased that Gartner has named Flame analytics as a Representative Vendor in the Gartner “Market Guide for Indoor Location Application Platforms” said Jonathan Solís, CEO of Flame analytics. “We believe that our inclusion in this market guide is based on our complete and seamless end-to-end solution, as well as our proven track record providing customers insights to physical spaces and building personalized and real time marketing campaigns”. “We will continue to work hard to meet physical spaces demands and deliver reliable data and strong go to market strategies to our clients”.

Gartner highlighted that “companies in this market are also leveraging new technologies for locationing such as 5G and new Wi-Fi standards”. In this sense, Flame integrates with a wide variety of hardware manufacturers reducing considerably the level of investment required when implementing this kind of solution.

Our clients tell us that adding a location analytics layer has helped them personalize their customer experience

Coming from traditional or isolated solutions such us people counting or WIFI tracking, our clients tell us that adding a location analytics layer has helped them personalize their customer experience as well as offer recommendations based on their buying journey, what has increased their revenue considerably.

In terms of use cases, Gartner has saw from this past year a rising number of vendors in this market due to high demand for services such as social distancing, workplace safety and general “return-to-work” technology. We see that the pandemia triggered use cases in the Retail, Shopping Malls, Hotels, Museums or Restaurants sectors. Owners of public venues are constantly requesting us solutions that helps them understand their customers´ behavior, measure their physical space performance and build strong marketing campaigns to connect with their customers as never before.

Why venues like yours need a Location Analytics and Customer Engagement Platform

Brick and mortar midsize and large enterprises (shopping malls, hotels, restaurants, hospitals, transport, museums, universities…) need to fully understand their customers behavior, measure their venue’s performance, and drive revenue through real time insights activation to transform their physical spaces.

We find that CMOs & Sales Business Leaders in midsize enterprises doesn´t necessarily have the methods and practices required to exploit the potential value of their data or are lucking a go-to-market strategy that leverage their customers behavioral insight.

They come from siloed data systems and solutions that require heavy infrastructure investments, or complex integrations, that come from fragmented solutions lacking analytic capabilities, and gapping customers journey traces.

Flame Analytics is a Location Analytics and Customer Engagement Platform that generates, measure and monetize your customer behavioral data, providing customers a personalized buying experience and equipping Marketing and Business leaders to transform physical spaces with smart decision making.

With Flame Analytics, business leaders are enabled to generate new and multiply income streams, automate decision making and achieve operational excellence with a technology that leverage your infrastructure, providing a fast and effective deployment, and the lowest TCO in the market.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.