Our marketing manager, Lucía González, has written this post in Sagapixel about how to build an email list for a medspa. Luckily, there are a number of time-tested tactics that work when building an email list. Here are 5 tips to build your email list for your medical spa both online and offline.
Why Should Customers Opt Into Your MedSpa Email Lists? Do you remember the last time you subscribed to a company’s newsletter or email list…? Why did you do it? Maybe because you loved the brand, because you were promised useful tips, or because you would receive a discount. There are a lot of different reasons, but all the reasons for joining an email list all have one thing in common: the subscribers get value.
So, one thing is clear: giving your subscribers value through your email marketing is good for your medical spa. What sort of value can you provide your potential email list subscribers? No one is going to sign up for your email list if they don’t know what they’re going to get out of it. For that reason, you need to be able to communicate a good reason to sign up, such as: Receive a discount of X% on your next visit, stay in the loop with our upcoming events and beauty webinars or know about specials we’ll be running.
Once you’ve communicated what you’ll be sharing, it’s time to start collecting email addresses. Here are tips to build your email list for your medical spa both online and offline.