Flame Analytics
  • Product
    • Insights
    • Engage
    • Connect
    • Technology
  • Solutions
    • Retail
    • Shopping Malls
    • Restaurants
    • Large Retail
    • Hotels
    • Museums
    • Public Transport
  • Partners
    • Technology Partners
    • Partners program
  • About us
    • The team
    • Work with us
    • Contact
  • Resources
  • Blog
  • Demo
  • Search
  • Menu Menu
Customer Engagement Hacks For Small Business Owners

Customer Engagement Hacks For Small Business Owners

24 May, 2022/in news, Retail /by Flame analytics

No matter what retailers are doing these days, the future of the retail industry depends on customer engagement strategies.

According to the insights, the customer engagement market was valued in 2020 at USD 15.5 billion, and it is expected to reach USD 30.92 billion by 2026.

The profit and loss depend on the customer’s involvement in your store. As per data, before COVID-19, people used to go to the physical stores to buy their essentials. And because of various online frauds, most the customers are unable to shop online.

During COVID-19 times, we have seen many physical stores that have suffered a lot of loss because of a lack of customer engagement. Now as everything is going back to normal, we have seen an increase in customers towards the retails stores. This is definitely a good sign and opportunity for all retail owners to increase their sales by engaging more and more customers.

How To Boost Customer Engagement

Different strategies can be used to engage customers in your retail store. Along with these tips, you should always be analyzing the growth of your retail store by each tactic, as more than 85 percent of the marketing executive makes their decisions based on location analytics (Gartner).

Here are a few effective ideas to boost customer engagement. These will be surely beneficial for the successful growth of your business.

1. Boost Social Media

Social media is not only for promoting your brand, but it is also very effective for building your customers and engaging them with your retail store via digital marketing.

Source: Pexels

You can share your recent and new arrivals with them, share reviews of your previous buyers and build trust by communicating with them about their good or bad experience.

2. Run Referral Campaigns

Source: Pexels

Sending your regular customers some gift hampers or coupon codes on their good shopping will make them get attached to your brand. Let them visit your branch and use codes for discounts on any fixed amount of shopping. Your campaign should also work for reviews or share user-generated content to build loyal customers.

3. Share Stories

On the social media platform, you can share stories of your customers and their engagement with your brand. It will be really helpful for you to run your business effectively.

Source: Pexels

You can run an interview week in your retail store, where you can conduct interviews and collect reviews of your customers regarding various operations in your retail store. You can then share these reviews as stories on your social media channels.

4. Build A Community

Sara Chris – Customer Service Manager at Dissertation Assistance UK, stated in her report about customer engagement that,

“Customers will be more loyal and engaged with your brand if you build a community for them where they can share their views and have ideas from similar ones.”

Trusting a single person who is running a firm is quite difficult, but if there is a community that welcomes the brand’s goodwill, then it is something beneficial.

This will increase the awareness of your brand which is the first step for customer journey funnel.

5. Boost In-Store Customer Service

Source: Pexels

The best way to deal with customer queries is to introduce in-store customer service. This is a great way to find out what your customer is looking for and whether you have their demand in your store at times or not. Through this, you can immediately respond to them and stay away from many challenges.

6. In-Store Rewards

Customers always become happy if a brand offers some rewards for their shopping. They always get excited when it comes to the sales of their favorite brand. Try to give them a buy one get one free offer, and it will work great as a marketing strategy, send gift hampers with their shopping bags, and many more.

7. The Four I’s

You need to focus on the four I’s, which are Interaction, Involvement, Influence, and Intimacy, to increase customer engagement. If you are in the field of marketing and aware of these four I’s, then you can run a long-term business with effective skills.

As per the recent studies by Assignment Assistance UK, you have to focus on the interaction with your customer to see if they are willing to purchase from your brand or not and involve them in your reviews and social media page. After that, influence them to buy from your platform, which will develop a great intimacy for your brand and boost customer loyalty.

8. Promote A Good Cause

Many customers like doing charity work or helping needy people. What you can do is mention in your price tag that a fixed percentage of the sale will be given to needy people. Being a retailer, you can engage your customers by promoting the good cause in both online and physical stores.

9. Motivate Customers To Answer In-Store Survey

Whether you are running a clothing brand or restaurant, if you want the honest review of your customer, then the best time is when your customers check out.

Source: Pexels

You can take immediate review from them by asking them to fill up the store survey. This will be a great practice to see where your brand is and how effectively it is working.

10. Add Technology

Everyone likes the innovation of technology in all types of brands. It is the perfect way to attract your customer. If the ambiance of your brand is attractive, then you can get your customer with relatively lesser effort. You can offer guest wifi to your customers so that they can enjoy it. Furthermore, using artificial intelligence for different operations can be a great option which can help you handle big data.

Conclusion

Customer engagement is all about understanding their behavior and fulfilling the expectations. The tips mentioned above will help you engage your customers in the retail store, and you will be able to lift your sales high.

Author Bio

Claudia Jeffrey is currently working as an Editor at Crowd Writer, where she helps students who come up with their requests to write my essay for me UK. Claudia is a hard-working single mom and has worked as a Customer Support Manager with the same organization.

https://flameanalytics.com/wp-content/uploads/2022/05/invitados.jpg 1080 1080 Flame analytics /wp-content/uploads/2022/01/Flame-logo-1.png Flame analytics2022-05-24 01:39:002022-07-27 08:51:59Customer Engagement Hacks For Small Business Owners

Search

Últimas noticias

  • santiago arzolaSantiago Arzola: “The mall of the future will be based on experiences and digitalization”20 March, 2023 - 01:49
  • new smart technologies for hotel industry7 Ways smart technology is reshaping the hotel industry17 March, 2023 - 03:13
  • Augmented Customer Satisfaction through Digital MarketingAugmented Customer Satisfaction through Digital Marketing13 March, 2023 - 03:10
  • Boost retail with video analyticsHow to boost retail with video analytics10 March, 2023 - 01:26
  • Rethinking Retail Brand Storytelling in the Age of the MetaverseRethinking Retail Brand Storytelling in the Age of the Metaverse6 March, 2023 - 03:13

Categorías

  • Case Studies (18)
    • Retail (10)
  • Collaborators Blog (45)
  • Interviews (43)
    • Hotels (4)
    • Retail (33)
    • Shopping malls (5)
  • news (181)
  • Press (12)
  • Sectors (118)
    • Hotels (14)
    • Retail (83)
    • Shopping malls (20)
  • Webinars (4)
    • Shopping malls (3)

THEY LOVE US

reviews g2
  • PRODUCTS

  • Insights
  • Connect
  • Engage
  • Technology
  • Demo
  • FAQ

  • SECTORS

  • Retail
  • Restaurants
  • Hotels
  • Shopping-malls
  • Large retail
  • Museums
  • RESOURCES

  • Blog
  • Interviews
  • Essentials
  • Blog collaborations
  • Press
Map

Flame I+D

Estadio de El Molinón, 100.

33203 - Gijón

+34 984 191 405

Map

Flame Americas

40 SW 13th St. Suite 301.

Miami, FL 33130

+1 786 502 3231

Map

Flame Madrid

C/ Pollensa, 2.

Edificio Apolo, oficina 2.

28290 - Madrid

Map

Flame UK

South Kensington Club

42 Harrington Rd

London SW7 3ND

© Flame Analytics 2022

Privacity Cookies Legal notice

Felipe Gómez: “The key to gain real customer loyalty is by listening... Felipe GOMEZ Director at La Croix Blanche de Sologne How to achieve effective internal communication in the retail industry How to achieve effective internal communication in the retail industry
Scroll to top
Utilizamos cookies propias y de terceros para mejorar tu experiencia de usuario, con fines analíticos y para mostrarte publicidad relacionada con tus preferencias en base a un perfil elaborado a partir de tus hábitos de navegación (por ejemplo, páginas visitadas). Puedes aceptar todas las cookies pulsando el botón “Aceptar todas y continuar” o configurarlas o rechazar su uso clicando en el botón “Configurar/Rechazar Cookies”.
Configurar/Rechazar CookiesAceptar todas y continuar
Manage consent

Resumen de privacidad

Este sitio web utiliza cookies para mejorar su experiencia de navegación. Las cookies que se clasifican como necesarias se almacenan en su navegador. También utilizamos cookies de terceros que nos ayudan a analizar y comprender el uso de la web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
SAVE & ACCEPT