5 Ways That Hanging Signs Increase Brand Loyalty in Retail
Hanging display systems are a highly effective means of connecting your company’s brand to your customers and other stakeholders through well-placed signage. This is true for grocers, retailers, manufacturers, event planners and even corporate offices.
Customers who see your brand or important messages featured in an artful manner are more inclined to act upon or retain the shared information.
Extend your signage beyond the front doors to maximize engagement with the types of customers who will bring the company healthy profitability for years to come.
Five ways hanging signs and banners connect your brand with customers:
- They Support Your Effort to Create an Aesthetically Pleasing Atmosphere for Customers
Think back to the last time you were in a grocery store or other retail space without visual displays. The bare ceilings probably looked and felt quite depressing.
Hanging ceiling displays provide visual stimulation, affecting the customer’s overall experience. More importantly, branded hanging signs and banners unconsciously connect customers to your brand, making them more loyal and likely to return.
Customer loyalty is essential to the sustained growth and profitability of your business. Creating hanging display with consistent branding and value proposition. Then periodically change the messages for a fresh and new look.
Feature the right combination of verbiage, images, and other content on visual displays and you’ll find that customers feel more comfortable and are willing to spend money after walking into your establishment.
Let’s face it, people enjoy looking at colors, especially color schemes orchestrated in an artful manner and presented from an elevated position. Organize your message, colors and text in the proper manner and customers will be able to easily find their way around the store, obtain the information they need to make an informed decision and most of all, make that purchase.
- Visual Displays (Including Hanging Systems) Reinforce the Brand in a Customer’s Mind
People can associate their positive shopping experience when your brand is featured on visual displays in an artful manner. This is accomplished by utilizing an efficient hanging display system.
Branded signage, in a comfortable shopping space full of products, services and other niceties, connects positive emotions to your company’s brand. This is the type of connection needed to keep customers coming back for new and repeat purchases in the months, years and decades ahead.
- They Help Organize Your Space for an Optimized Experience
Hanging display systems help support the messaging on displays for guiding customers through your store in a fluid and efficient manner. This efficiency can lead to quick, comfortable and consistent flow of customer traffic that leading merchandisers covet.
With today’s ceiling options, there is little reason to leave your ceiling bare and allow your customers to become confused as to where certain products, services or departments are located. Since these signs indicate where products are located, your customers can find exactly what they need without delay.
Signage frees up your staff from customer questions, as everything will be clearly marked for easy access. Hanging display systems facilitate this process. After all, time is money. If your customers get in and out of your establishment without getting lost or backtracking to find something that was not clearly marked, they tend to find the shopping experience to be much more appealing.
Furthermore, using a hanging display system to hang signs makes it faster, safer and easier to place your message on the ceiling, where it is most visible to the customer. When signs can be changed quickly, it optimizes the overall experience for both staff and customers, as messages can be changed or refreshed on a scheduled basis.
- They Easily Enable Sharing Important Messages
Hanging displays are a viable way to advertise important information to your customers. They promote sales, advertise special promotions, indicate aisle numbers and information, departments, decorations, services and so on. The hanging display system you choose can make it a lot easier to share important messages and change them quickly.
Customers value their time greatly, so signage that helps them navigate the aisles and merchandise are well received and the experience can be a source of good reviews. Efficiency is, and always has been, the name of the game in retail.
- Perhaps the Ultimate Reason to Use Hanging Display Systems is to Drive Sales
Give hanging displays a shot and it won’t take long for you to feel the positive financial impact, but to experience this impact, the proper hanging display system must be used to simplify this process and expedite quick changes.
A well-designed, visual workplace, that can be changed quickly and easily by utilizing an efficient hanging display system, prompts customers to make impulse purchases; try companion products and act on current promotions, each of which drives increased revenue, enhanced customer experience and loyalty.
About Ceiling Outfitters:
Since 2007, Ceiling Outfitters® has partnered with over 2,000 organizations and 22,000 stores nationally within the retail, manufacturing, education, and hospitality industries. Ceiling space and storefront windows are optimal visual display locations and we help customers utilize these areas safely, quickly, easily and more economically.
We are the master distributor of the Clik-Clik™ family of products, the premier magnetic hanging system that transforms the ceiling eco-system into a workable location for strategic placement of ceiling signs and displays and helps employees suspend items without a ladder or lifting device.