Flame Analytics
  • Product
    • Insights
    • Engage
    • Connect
    • Technology
  • Solutions
    • Retail
    • Shopping Malls
    • Restaurants
    • Large Retail
    • Hotels
    • Museums
    • Public Transport
  • Partners
    • Technology Partners
    • Partners program
  • About us
    • The team
    • Work with us
    • Contact
  • Resources
  • Blog
  • Demo
  • Search
  • Menu Menu

5 Tips to Make Your Products Stand Out and Improve Customer Experience

11 October, 2021/in news, Retail /by Flame analytics

The retail industry is getting more competitive by the day, and even though the online retail space has been booming during the COVID-19 pandemic, there’s no denying that the offline retail sector is reaching new heights in the post-COVID-19 world. Now that retailers are opening their doors to the public again and that shoppers are once more coming in en masse, business leaders in the sector need to rethink their processes and improve their promotional strategies in order to stay ahead of the competition.

This can encompass many things, but today, we are going to focus on the important task of improving the customer’s experience and journey by making standout product displays. We’re also going to delve deeper into the shopper’s psychology to achieve this, and take a look at an important digital marketing tactic that can boost your offline efforts.

Let’s put all of this into perspective and talk about the best ways you can make your products stand out, sell faster, and how you can encourage repeat business. 

Create a narrative and an immersive display

When people are shopping online, they’re often swayed by those online stores that have the most compelling brand narrative, the best product messaging and stories, and the most immersive visual presentation. So why should we think that they expect to get anything less than that when they’re shopping at a brick-and-mortar retail store? They don’t, and in fact, because they have gone through the trouble of actually visiting your store in person, the stakes are even higher.

The modern customer is very picky about the store they visit, and if your product displays don’t somehow pop or stand out, they’ll have no problem hopping over to the nearest competitor. That’s why your displays need to tell a story and create an immersive environment.

Depending on the type of products you sell, you should cater to the unique sensibilities of the audience. For example, fitness aficionados want to see your clothing and fitness gear displayed in a familiar environment, like a gym. Outdoor enthusiasts would, on the other hand, much more prefer to see your products up against a nature backdrop.

Use your products to create an immersive set, and always follow up the display with some motivational messaging.

Let people touch and try your products

Not everything can be tried in store, but that’s one of the main advantages that retail stores have against their Ecommerce counterparts. One of the main reasons why people go to brick-and-mortar stores is to see, feel, and try out the products before buying, so it’s important to give them that opportunity.

Regardless of what you’re selling, you can always offer samples, but you can also take things further by creating an interactive product display. Encourage people to go up to the display and take the products into their hands, try them out, and tell you what they think. Be there to assist them as they’re trying the products, and offer additional choices along the way.

Use SEO to reduce customer effort

Without a doubt, one of the top ways to motivate people to buy more and keep coming back to your retail store is to minimize customer effort as much as possible. For that, you can optimize the store’s floor plan, and do several other things to streamline the shopping process. However, you would be wasting valuable sales opportunities if you didn’t complement those efforts with search engine optimization.

A great example of how this works comes from Australia, which is a competitive retail market where leaders need to use digital strategies to ensure offline success. Retail managers will work closely with a Sydney SEO agency to optimize the store’s visibility online, but most importantly, the visibility of their amazing products. By uploading quality images to the web, and optimizing them for Google, stores can ensure brand consistency online and offline, which is extremely important to the modern customer.

Because the customer will make sure to research you online before coming to your store, it’s important that you give them an amazing product display during that initial contact, and then follow it up with the same display offline. This way, good SEO practices can help you bring quality customers to your physical store and inspire them to buy.

https://flameanalytics.com/wp-content/uploads/2021/07/SECTOR-RETAIL-4.jpg 1080 1080 Flame analytics /wp-content/uploads/2022/01/Flame-logo-1.png Flame analytics2021-10-11 01:35:262022-03-18 10:35:275 Tips to Make Your Products Stand Out and Improve Customer Experience

Search

Categorías

  • Case Studies (18)
    • Retail (10)
  • Collaborators Blog (45)
  • Interviews (43)
    • Hotels (4)
    • Retail (33)
    • Shopping malls (5)
  • news (182)
  • Press (12)
  • Sectors (119)
    • Hotels (14)
    • Retail (84)
    • Shopping malls (20)
  • Webinars (4)
    • Shopping malls (3)

THEY LOVE US

reviews g2
  • PRODUCTS

  • Insights
  • Connect
  • Engage
  • Technology
  • Demo
  • FAQ

  • SECTORS

  • Retail
  • Restaurants
  • Hotels
  • Shopping-malls
  • Large retail
  • Museums
  • RESOURCES

  • Blog
  • Interviews
  • Essentials
  • Blog collaborations
  • Press
Map

Flame I+D

Estadio de El Molinón, 100.

33203 - Gijón

+34 984 191 405

Map

Flame Americas

40 SW 13th St. Suite 301.

Miami, FL 33130

+1 786 502 3231

Map

Flame Madrid

C/ Pollensa, 2.

Edificio Apolo, oficina 2.

28290 - Madrid

Map

Flame UK

South Kensington Club

42 Harrington Rd

London SW7 3ND

© Flame Analytics 2022

Privacity Cookies Legal notice

Next Webinar: How to boost mall revenues through advanced analytics “We have to engage, listen, explore and observe our customers behaviour...
Scroll to top
Utilizamos cookies propias y de terceros para mejorar tu experiencia de usuario, con fines analíticos y para mostrarte publicidad relacionada con tus preferencias en base a un perfil elaborado a partir de tus hábitos de navegación (por ejemplo, páginas visitadas). Puedes aceptar todas las cookies pulsando el botón “Aceptar todas y continuar” o configurarlas o rechazar su uso clicando en el botón “Configurar/Rechazar Cookies”.
Configurar/Rechazar CookiesAceptar todas y continuar
Manage consent

Resumen de privacidad

Este sitio web utiliza cookies para mejorar su experiencia de navegación. Las cookies que se clasifican como necesarias se almacenan en su navegador. También utilizamos cookies de terceros que nos ayudan a analizar y comprender el uso de la web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
SAVE & ACCEPT