Anticipating results, knowing the behavior of visitors and customers and attracting new visits are just some of the benefits that In-Store Analytics gives to the Retail sector. In this post we tell you the 10 main advantages.
1) Predict behaviors and outcomes
What days and times is the store busiest and when is it less crowded? A people account can give you the answer to this question, which could be very useful to take actions according to this data.
2) Meet your store visitors
Through the use of sensors, a map can be made with the route of the visitors. You will know in which places they stop longer, which areas are hotter and which are colder, and other data that is essential for product placement.
3) Make optimal decisions about retail stock
The analytics allow the retailer to keep an intelligent stock control. It can be predicted which products will be most in demand on certain days of the month or week, to have them available and remove others if necessary.
4) Change what doesn’t work
Imagine that there are areas of the store where visitors do not enter. This data will serve to ask the reason for this situation and make the appropriate changes to remedy it: changes in price, product placement, layout design, etc.
5) Improve the shopping experience
The objective of all this is to offer the customer an outstanding shopping experience that will make him choose the store again and become a loyal customer. Retail analytics will give you all the necessary tools so that you know what your client wants, and thus you can offer it to them.
6) Know what happens in real time
There are decisions that cannot wait and, therefore, it is important that the store manager can make them wherever he is, knowing in real time what is happening in his business: waiting times, queue size, capacity, etc.
7) Solutions for all types of stores
Small, medium and large stores and from the most varied categories can enjoy the benefits of incorporating retail analytics into their operations.
8) Attract visitors to your store
Offer free Wi-Fi in your store and obtain, in return, information about the visitor: email, telephone, postal code, etc. Then, you can send segmented and personalized campaigns.
9) Allows you to know what is happening in other stores
Learning from successes and mistakes is possible thanks to retail analytics. The data obtained by stores of the same chain will serve to predict the behavior of visitors to the store itself.
10) A huge competitive advantage
There is a big difference between running a business based on intuition and doing it based on objective data. If the right decisions are made once these data are obtained, the advantage in an increasingly competitive market will be noticeable.