How to Prepare for the Holiday Shopping Season with Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
6 Marketing Ideas for Your Retail Store to Use in 2020
What exactly is it that differentiates the most successful brands and businesses in the world from the less successful ones? It’s simple – marketing. Not just any marketing, but good marketing. The truth is that marketing, if done correctly, has the potential to increase your profit by tens of thousands.
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Johnny Rockets, personalized experiences for customers
When the American hamburger chain Johnny Rockets landed in Madrid, at the hands of Good Rebels (responsible for its marketing strategy), it did so with a clear mission: to serve entertainment and unique experiences to its customers through creamy milkshakes and artisanal burgers made with fresh ingredients.
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Understand its customers´ wishes, the basis for the success of Esplore Restaurants
The Ilunion Group, owner of Esplore restaurants, was looking for ways to obtain data that would support the success of their businesses, reliable data that would help them make better decisions and carry out the best strategies to adapt their offers to preferences and tastes of their customers
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Las Chafiras: Big Data + Indoor location to discover the potential of their points of sale
How is the traffic flow of my stores? What paths do my clients follow? How do they access, how do they interact and how do they leave my point of sale? Las Chafiras stores already have the answer to these and many other questions thanks to the analytics provided by …
Effective Customer Engagement Strategies
Want to know your biggest asset? Engaged customers. We are living in the world, that is constantly active, and the customers expect brands to respond and resolve their issues or meet their needs in real-time, nobody likes to wait. It ensures the boundary between customer service and advertising is thinner …
Plaza Eboli: Reinventing mall´s proximity marketing
Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
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5 Tips on How Location-based Marketing Is Revolutionizing Social Media?
As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
