When it comes to providing the best customer service, it all comes down to trust. Your customers need to trust that your company values their business and truly wants them to be happy. While most business owners understand that concept, many don’t realize that customers also want to support companies …

The hotel sector is increasingly adapting to consumer demands and transforming its offer to meet their needs. Creating unique experiences is the way to stand out and differentiate yourself from the competition, and this is achieved thanks to innovation and technology, key factors in creating a unique customer experience.

Restaurant marketing has become much more demanding in recent years. Those responsible for gastronomic marketing, promotions and attracting new customers in restaurants face challenges as difficult as interesting. Clients now have a great variety of possible options, and restaurants must compete for customer attention.

When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how …

Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the analytics to know all it can say about its audience to succeed. Digital marketing has been increasing in popularity over the years and, for many businesses, has become their most …