The European optician chain Alain Afflelou has implemented the analytics solution proposed by Flame Analytics and Cad&Lan in its more than 80 points of sale in Spain.
When Alain Afflelou turned to Flame, he was looking for an accurate people counting solution, as well as measuring other essential kpis in his stores, such as unique visitors, loyalty or repetition rate, time spent at the point of sale or external traffic. Likewise, the optician chain wanted to improve the digital relationship with customers in its physical stores.
And they found what they were looking for in the joint solution of Flame and Cad&Lan: a complete analytics that provides them with all these metrics. Information that, in addition to the Flame dashboard, is shown in the company’s global analytics application, where the data obtained by our tool is integrated with other different sources.
Now, Alain Afflelou can make decisions based on accurate and objective data and make changes to his physical stores (windows, layouts, promotions, etc.) measuring their impact. That is, measure in order to be able to improve: improve its management, customer service and the store experience.
