Marketing automation solutions are one of the most effective tools for facilitating business growth and productivity. By improving overall productivity and allowing you to concentrate on other crucial tasks, automating your marketing tasks may help your company. You may gather useful information, for instance, using marketing automation solutions, which you can then utilize to tailor marketing efforts and boost conversion rates.
According to studies, approximately 56% of businesses presently use marketing automation platforms, and this figure continues to grow. A wide variety of marketing automation products are available on the market, making choosing the finest marketing automation software difficult. We have compiled a list of the most effective marketing automation products available today to accelerate the process.
How to Select the Best Marketing Automation Tools?
To effectively implement marketing automation, it’s important to consider various factors that can impact both your organizational needs and bottom line. Here are some key considerations for developing a successful marketing automation strategy:
- Determine Pricing and Investment: Take the time to determine the monthly subscription fees, usage fees, plan limits, and other financial aspects of implementing marketing automation. Additionally, consider how much you’re willing to invest in marketing automation.
- Evaluate User-Friendliness: When choosing a marketing automation software, assess the user interface and functionality of the platform to ensure it has a low learning curve and is simple to use and integrate with your existing technology.
- Analyze Analytics and Reporting: A key aspect of marketing automation is the ability to evaluate campaigns and customers. Be sure to evaluate the platform’s reporting and analytics capabilities and its ability to capture real-time data.
- Consider Integration Opportunities: To ensure seamless integration with your existing CRM platform and analytics tools, analyze the platform’s integration capabilities, including both native and third-party integrations.
- Check for Possible Restrictions: Make sure to review the platform’s usage policies, terms of service, restrictions, limitations, and any potential flaws before implementation especially if you plan to use it with a free trial VPN.
By considering these factors, you’ll be well on your way to developing a successful financial strategy for marketing automation that will meet your organizational needs and positively impact your bottom line.
Best Marketing Tools to Automate Workflows
With so many aspects of marketing automation to keep in mind, making a decision can be time-consuming. We have simplified the process for you by identifying the most popular platforms along with their pricing and most essential automation use cases.
Therefore, let’s examine the industry’s top marketing platforms in depth.
Basin
Basin is an inventive form builder tool that helps marketers streamline their workflows and improve marketing efforts in some incredible ways! Not only can you easily create custom forms for lead generation, but with its data collection capabilities, you’re able to pinpoint trends of your audience, which informs future strategies.
Plus, it integrates seamlessly with third-party tools like email software and CRMs – automating processes so more time can be devoted to the bigger picture tasks. You can go one step further by automating your lead management process using both Basin and Zapier together for an unbeatable duo.
Pricing: Basin offers four pricing plans: Basic ($3.33/mo billed yearly) for personal projects, Standard ($10/mo billed yearly) for freelancers, Premium ($30/mo billed yearly) for startups, and Agency ($90/mo billed yearly) for agencies. Each plan comes with different features such as form endpoints, submissions per month, file storage, and collaborators.
HubSpot Marketing Automation
One of the most powerful tools out there, HubSpot’s marketing automation comes packed with various useful features. HubSpot also offers a comprehensive growth platform that integrates seamlessly with its CRM, allowing you to access all data and growth activities in a single location. This opens up many inventive possibilities that would be impossible with discrete instruments.
With a user-friendly dashboard, you can create simple or complex conditional workflows per your requirements. Although it may take some time to master the tool, the sky’s the limit once you do. Whether you want to set up email list autoresponders or create complex rules, HubSpot’s automation tools can handle everything.
Aside from email, HubSpot’s automation tools can help you with other areas too, allowing you to scale your growth while minimizing the time you spend on recurring tasks.
Pricing: HubSpot offers free email and form automation tools, and its premium Marketing Hub package starts at $45 per month.
ActiveCampaign
ActiveCampaign is a comprehensive, integrated solution that includes email marketing, marketing automation, and CRM functionality. The tool’s robust and flexible marketing automation capabilities make it one of the most comprehensive marketing automation solutions on the market, with a high level of deliverability. It is best suited for intermediates through to advanced-level marketers. While the platform may take some time and effort to learn, the result is a powerful automation tool.
Pricing: Packages start at $29 monthly and include plans for B2B, B2C, and e-commerce businesses.
Salesforce
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a cloud-based automation solution aimed at enterprise-level customers with the technical resources and time to understand the platform. It provides many features for communicating with your existing contacts, including CRM integration, email marketing, lead nurturing, and ROI reporting to ensure campaign effectiveness.
The software enables tracking all website interactions and creating predictive lead scoring based on predetermined parameters, thereby expediting marketing operations and eradicating time and effort squandered by the sales team.
Pricing: Due to the software’s immense power, it may not be as accessible or affordable for smaller businesses or entrepreneurs, as no complimentary plans or trials are available. Monthly plans for Marketing Cloud Account Engagement start at $1,250.
Keap
Since 2001, Keap (formerly Infusionsoft) has assisted thousands of marketers in meeting their lead, revenue, and consumer acquisition goals. It thrives among small businesses and solopreneurs and has a fairly sophisticated user base.
This marketing automation tool enables you to create relatively complex decision trees based on which lead magnet a contact opts to receive, how many (and which) emails they open and engage in, and other contact property information.
Pricing: Keap provides a free 14-day trial and three various paid programs based on the consumer’s needs, beginning at $129 per month. If you have been a customer for a long time, you may prefer the Max Classic plan, similar to Infusionsoft’s first platform.
Marketo
Adobe has acquired Marketo, a marketing automation software company founded in 2006, and integrated it into its enterprise marketing cloud. Therefore, if you use Adobe Analytics for data measurement and Adobe Target for personalization and experimentation, Marketo will provide a robust enterprise-level automation and optimization suite.
Pricing: The tool is typically designed for enterprise clients and may be prohibitively expensive for most small business proprietors. Adobe does not offer free Marketo trials; you must contact the sales department directly for price estimates, which vary depending on the size of your database.
ManyChat
ManyChat provides a chatbot that automates monotonous conversations across multiple platforms, including Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS. You can create an automaton in minutes using the templates and user-friendly interface. In addition, the data can be synchronized with your CRM and other applications.
Pricing: ManyChat’s free monthly plan permits interaction with up to one thousand contacts via Instagram Direct Messages, Facebook Messenger, and WhatsApp. Paid programs for ManyChat, beginning at $15 per month, provide access to additional features and functionality.
Conclusion
Marketing automation tools are essential for increased efficiency, better data acquisition, and increased personalization of marketing campaigns to increase conversion rates. When implementing these tools, businesses should consider pricing, user-friendliness, analytics, reporting, integration opportunities, and restrictions. Examples of popular and effective marketing tools include Basin, HubSpot Marketing Automation, ActiveCampaign, Salesforce Marketing Cloud Account Engagement, Keap, and Marketo.
Using these tools leads to streamlined marketing operations, increased productivity, and better bottom-line results.
