What percentage of users have the WiFi activated and what result does it offer?
In our experience, approximately 70% of users have their Wi-Fi enabled and therefore are susceptible to being tracked anonymously. Once the random macs that some of these mobile devices emit are ruled out, the sample size ranges from approximately 15% to 25%, depending on the case. It is, therefore, normalized statistical data -it is not absolute data- based on a sample that receives a Big Data treatment.